It used to be common to have brainstorming teams at radio stations to help sales departments innovate solutions for a client, programming teams to develop new programming concepts and features, and promotion teams to design the next big promotion. This isn’t always possible in radio’s new environment when the existing staff is already pulled in many directions.
Believe it or not, in terms of the quality of the ideas generated, this could be a good thing!
It is critical that you dedicate your radio station to building better connections with listeners via your website, social networks, Twitter, etc.Obviously, web traffic means digital revenues, but long-term, it is these connections with listeners that will translate into a strong brand.
Bonnie Hammer, current CEO of USA Network is on a hot streak. She and her team have taken the network to its 11thstraight quarter as the nation’s top-rated cable outlet—averaging 3.2 million views in prime time, the biggest audience ever on cable. There was a fascinating article about her success recently in Newsweek. How does Bonnie continually hit the mark to create so many successful shows for the network—programs likeMonk, Burn Notice, Psych,and In Plain Sight? And how can we apply the same concepts she’s using to make our radio stations stronger?
What do you want to be famous for?A story on the news the other night got me to thinking about the airline industry and how one carrier is trying to define a meaningful attribute of their brand to customers.There are some great takeaways about defining your brand for radio here as well.
